Homeowners admire the project photos and leave without asking
A kitchen remodeler restructures its website so each service, project and inquiry form answers what a homeowner needs to know.
The business situation.
Contractors, remodelers and local service businesses whose website looks fine but does not start conversations
A kitchen and cabinet remodeler's website has a gallery of strong photos but a single paragraph of text about services. Visitors cannot tell what kinds of projects the company takes, which neighborhoods it serves or how a project starts. The contact link sits at the bottom of the page, and the form asks only for a name and an email.
An illustrative business situation, not a customer case study.
How we can help.
Bladesystems restructures the site around the remodeler's services, adds project pages that show scope and location, and designs responsive pages that work on a phone in a driveway. The inquiry form asks the details a first conversation needs, such as the room, the timing and photos.
- Content and service structure
- Responsive design
- Useful enquiry journeys
What changes in practice.
A homeowner can move from a relevant project to an explanation of scope, service area and how to ask about their own room. The remodeler has an inquiry path designed to collect the details needed for a useful first response.
Photos, no path
Great photos. No clear next step.
Services and projects
Pages that explain what you build and where
A better first message
An inquiry that arrives with the details
Discuss your website.
Send your current site address, three projects you are proud of and the questions homeowners ask on the first call.
A clearer inquiry path does not guarantee more inquiries; project photography, descriptions and permissions need your input and approval.
305.253.5000