Bakery owner photographing a tray of seasonal pastries on a counter with a phone beside a handwritten content calendar

The bakery posts in bursts, then the feed goes quiet for weeks

A neighborhood bakery turns a stop-start social feed into a manageable publishing plan that points to custom orders.

Plan your content Social media management

The business situation.

Cafes, bakeries, studios and other local businesses whose social accounts are updated whenever someone has a spare moment

A neighborhood bakery's owner posts a batch of photos in the week before a holiday, then nothing for a month while ovens and orders take over. Followers see no sign of the custom cake or wholesale offering, and posts rarely say how to order. Photos sit unused on the owner's phone.

An illustrative business situation, not a customer case study.

How we can help.

Bladesystems agrees which three or four things the bakery most wants people to understand, such as custom cakes, seasonal boxes and wholesale. We then build a publishing plan that fits the owner's real week, so photos taken during prep are batched and each post points to the right page or order link.

Content priorities
A manageable publishing plan
Relevant calls to action

What changes in practice.

The bakery has an approval calendar built around work the team already does and the offers it wants people to understand. Each planned post has a relevant destination, so the owner can review both the message and the next step before publishing.